What is Branding?


No doubt there’s so much more to branding than just your logo, website, products or even your social media pages. In this post we will look at each piece that joins together the big puzzle of Branding; we will use TIFFANY & CO as our case study.

Brand identity

The elements of your brand includes Business name, logo, colours, tagline and typeface. These create a unified package that can reflect your company’s value and mission and help customers or clients recognize your brand.
Tiffany and co brand board

Brand image

The first thing that comes to mind when your customer or potential customers think of your brand becomes your brand image. It is important elaborate your brand image from the start as this can be difficult to change. Think of Tiffany & Co which exudes luxury, top quality through their store, events, products etc.

Brand personality

Brand personality refers to the personification of the brand. Just like your own personality, your brand has its own, it helps you position yourself in the marketplace. Your logo, colours and typography play a big role in the personality of your brand.

TIFFANY & CO Brand personality is- Sophisticated, Luxury, Timeless, Classy and Special.

Brand experience

A brand experience is about designing a sensory experience that brings a person into a lasting and meaningful relationship with a brand. (www.freeman.com)

How customers feel and behave when they consume your brand through your products or services whether online, in store or on print, they are receiving your brand experience.  This is evoked by attributes such as your brand design, brand identity, packaging, communication and environments.

Brand communication

Brands are not built overnight, it takes effective communication and a consistent message to win customers over. Every piece of your marketing materials from websites, mailers, brochures, social media must deliver your message effectively.

Thank you for reading!

Next week I’ll write more about why branding is important! Feel free to contact me for any questions or inquiries.

Love, Elle

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